Web Design & SEO for BSMI University

Development of a professional website and a strategic Search Engine Marketing (SEM) campaign to achieve top rankings for targeted keywords.

Objective:

1. Design and launch a high-performing, user-centric website for Bukhara State Medical Institute.
2. Attain top search engine rankings for critical keywords like: "Bukhara Medical Institute" "MBBS in Uzbekistan" "Bukhara Medical University"
3. Drive traffic, enhance visibility, and improve overall conversion rates through organic and paid search engine marketing strategies.

Work Done:

Website Development

• Modern Design: Created a responsive and visually engaging website to showcase the institute's programs, facilities, and admission process.
• SEO-Ready Architecture: Incorporated SEO best practices in the website's structure to ensure optimal performance in search results.
• User Experience: Enhanced navigation and user experience for students seeking information about MBBS programs.

Search Engine Marketing (SEM)

• Keyword Research: Comprehensive research to identify high-volume and relevant keywords like "MBBS in Uzbekistan."
• On-Page SEO: Optimized website content, meta tags, headers, and images to align with target keywords.
• Off-Page SEO: Conducted link-building campaigns with credible academic and medical directories to strengthen domain authority.
• Pay-Per-Click (PPC): Ran Google Ads campaigns with targeted keywords to drive immediate traffic.
• Performance Monitoring: Used Google Search Console and Google Analytics to track keyword rankings, clicks, impressions, and conversions.

Results:

• Website Traffic: Achieved 1.13K total clicks and 12.4K impressions in just three months (as shown in the attached performance graph from Google Search Console).

• Top Keyword Rankings: Secured top positions on Google SERPs for: "Bukhara Medical Institute" "MBBS in Uzbekistan" "Bukhara Medical University"

• CTR and Engagement: Maintained a strong average Click-Through Rate (CTR) of 9.2%, with an average position of 5.8 on Google.

• Increased Inquiries: Significant boost in admission-related inquiries through the website and PPC campaigns.

Conclusion:

The project successfully enhanced the online visibility of Bukhara State Medical Institute. With a professional website and a robust SEM strategy, Lift Digitally delivered measurable results, positioning the institute as a leading choice for students considering MBBS programs in Uzbekistan.