Web Design, SEO & PPC for IMU University

IMU Kyrgyzstan achieve tangible results, including higher traffic, improved keyword rankings, and increased student enrollment inquiries.

Project Overview

International Medical University Kyrgyzstan, located in Bishkek, aimed to improve its digital presence to attract more international students and increase awareness about the institution. Lift Digitally, a leading digital marketing agency, was tasked with building a responsive website and executing an effective digital marketing strategy, including PPC and SEM, to rank the university among the top for specific keywords.

Objectives:

1. Create a modern, SEO-friendly website.
2. Drive targeted traffic to the website through PPC campaigns.
3. Achieve top search engine rankings for high-value keywords, including:

• International Medical University Kyrgyzstan
• IMU Kyrgyzstan
• IMU Bishkek
• Kyrgyzstan Medical College

Work Done

1. Website Development

Design & Features:

• Developed a visually appealing, user-friendly, and responsive website to cater to international audiences.
• Provided essential information about admissions, courses, and facilities.
• Ensured mobile optimization for seamless performance on all devices.

Technical SEO Enhancements:

• Optimized page titles, meta tags, and headers to improve search visibility.
• Integrated fast-loading features to enhance the user experience.
• Structured data markup for higher click-through rates (CTR) in search results.

2. Pay-Per-Click (PPC) Campaigns

Strategy:

• Conducted thorough keyword research to identify high-conversion search terms.
• Designed ad campaigns targeting international students interested in affordable and quality medical education.

Execution:

• Created compelling ad copy emphasizing IMU Kyrgyzstan's benefits.
• Segmented campaigns based on geography and user intent to minimize cost-per-click (CPC).
• Regularly monitored and optimized campaigns for maximum efficiency.

Results:

• Increased website clicks significantly and achieved a competitive CPC.
• Improved conversion rates for student inquiries and applications.

3. Search Engine Marketing (SEM)

Keyword Targeting:

Lift Digitally focused on ranking for high-priority keywords:

• International Medical University Kyrgyzstan
• IMU Kyrgyzstan
• IMU Bishkek
• Kyrgyzstan Medical College

Content Marketing:

• Published blogs and articles answering common queries from prospective students.
• Created FAQs and testimonials to build trust and authority.

On-Page and Off-Page SEO:

• Implemented strategic on-page SEO tactics, such as keyword-rich internal linking and optimized image alt tags.
• Built high-quality backlinks from authoritative education-related domains.

4. Results Monitoring and Adjustments

• Monitored performance via Google Search Console and analytics tools.
• Regular updates were made to PPC campaigns and SEO strategies based on data insights.

Conclusion

Lift Digitally successfully transformed the online presence of International Medical University Kyrgyzstan. By combining technical expertise in website development, targeted PPC campaigns, and effective SEM strategies, the agency helped IMU Kyrgyzstan achieve tangible results, including higher traffic, improved keyword rankings, and increased student enrollment inquiries.